Deal Portfolio & Case Studies
Brand Deals.
Athlete Activations.
On-the-Ground
Execution.
A portfolio of NIL work — negotiated, closed, and executed end to end by Sam Levine.
My Role at OTG NIL
What I did on every deal
Negotiated, closed, and executed.
01
Negotiated
Secured deal value on behalf of the athlete.
02
Sourced
Cold outreach and door-to-door sales with local brands.
03
Executed
Coordinated content, deliverables, and brand approvals.
04
Communicated
Single point of contact between brand and athlete.
Case Studies
Featured Deals
Law Firm
Morgan & Morgan
America's largest injury law firm
My role
- Negotiated a team-wide partnership with the national firm
- Coordinated branded apparel & content delivery across multiple athletes
- Timed activations to launch right before the 2025 & 2026 NCAA Tournaments
Deliverables
- Athlete ambassador compensation structure
- Content usage rights and post schedule
- Social posts across all player platforms
Snack / CPG
Wicked Crisps
Better-for-you snack brand — multi-athlete content campaign
My role
- Brokered the multi-athlete partnership with the snack brand
- Coordinated product seeding and on-campus content shoots
- Managed athlete deliverables and social posting schedule
Deliverables
- Compensation plus product for multiple athletes
- Branded social content with usage rights
- Cross-sport activation on and off campus
Restaurant
Tom's Place
Local restaurant meet & greet activation
My role
- Sourced the restaurant and pitched the activation
- Negotiated appearance fee and engagement terms
- Coordinated logistics, promo, and day-of execution
Deliverables
- Created a 15% discount code for customers
- Helped the business with its catering needs
- Coordinated ongoing social media promotion with athletes
68 Bagel
Campus-favorite bagel shop partnership
My role
- Reached out and pitched the athlete partnership
- Negotiated endorsement fee and in-store activation
- Managed creative, content delivery, and posting cadence
Deliverables
- Athlete custom menu item with sales commission
- Social content and in-store promotion
- Product and perk structure
SOHOODIE
Apparel brand ambassador partnership
My role
- Connected the brand to the athlete
- Negotiated ambassador fee and usage rights
- Coordinated product delivery and content timeline
Deliverables
- Custom High Point hoodies
- Social post requirements and usage rights
- Product delivery and content timeline
Enhanse
Men's skincare brand — tournament activation
My role
- Connected the right athletes to the brand
- Coordinated content requirements with the brand
- Executed in a timely manner with the NCAA tournament
Deliverables
- Main feed post and story post
- Brand content delivery on schedule
- Athlete usage rights aligned with tournament window
